Let's talkInnovation strategy & venture building
The problem behind the problem
When you are close to the work, it is easy to miss what is keeping you stuck. A familiar assumption. A question nobody asks. An opportunity just outside your field of view. That is whereTHEBLUEGARAGE steps in.
I bring a fresh pair of eyes, a few uncomfortable questions and the energy to roll up my sleeves with you. Together, we find the blind spots and get your business moving again.
Choose your starting point
A team that needs its spark back? An idea ready to meet the market? Start where it matters most. We’ll work out the route together.
Your team has the talent. Now give it the right mix, the confidence to challenge each other and a reason to pull in the same direction.
Clear roles. Shared ambition. Energy to deliver.
Build your team drive Talk to Gerben about this ↗Why does one person lean in while another holds back? Use Facet5 to get beyond the friction and discover what your team needs to thrive.
Understand the differences. Put them to work.
Discover what makes your team tick Talk to Gerben about this ↗Your next big opportunity deserves more than a room full of nodding heads. Test the assumptions, listen to customers and find out what is worth building.
Real customers. Useful evidence. Better decisions.
Put your idea to the test Talk to Gerben about this ↗Building something new inside something established takes a different kind of drive. Bring the right sponsors, decisions and freedom together to get your venture moving.
An entrepreneurial pace. A corporate landing zone.
Find your venture’s way forward Talk to Gerben about this ↗Not sure where to start? Bring your challenge. We’ll find the first useful move.
Let’s explore it over coffee ↗A practical approach
The work adapts to your context, but the logic stays disciplined: understand before choosing, validate before scaling.
Surface blind spots, conflicting assumptions, and the decisions that are quietly slowing the team down.
Choose the opportunity worth pursuing and define what credible progress needs to look like.
Replace debate with customer, market, and business-model evidence—fast enough to change course.
Embed clear ownership and an execution rhythm that keeps learning connected to commercial outcomes.
Learn something new? Loop back. Move forward smarter.
Where is your team today?Results that last
In their words
THEBLUEGARAGE redirected us to focus on the true business value proposition of Fibéo. The outcome led to fundamental adjustments of our company—a welcome change we still benefit from today.
Gerben helps me grow as an innovation expert and as a leader. His enthusiasm, entrepreneurial mindset, and collaborative approach are a great asset in corporate innovation.
THEBLUEGARAGE gives us an outside-the-box view while keeping us focused on the strategic steps that accelerate growth. Their drive and passion are contagious.
About THEBLUEGARAGE
I’m Gerben. I connect digital strategy, technology and the people who turn an idea into something that works.
For more than 25 years, I’ve moved between building applications, leading international programmes and helping ventures find their feet. Along the way: Tessa/Unilever, Startupbootcamp and Nationale-Nederlanden.
I bring direction when things get complex, help teams make choices and roll up my sleeves for the work that follows. And I still build: with WattsManaged, I’m developing smart energy monitoring and device control. It keeps my own ideas close to the test bench.
More about THEBLUEGARAGEStart with a conversation
An idea you keep coming back to. A team that could do more. A business that has lost its pace. Tell me what is on your mind. The first step can be as simple as a coffee.
Plan a coffee date
