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You are working hard on the daily business, fully focused with your team to meet the milestones. In those rare moments that you have some quiet time, you reflect on the current status and you notice that somehow your desired progress is slower than you had anticipated….

You activated the right revenue model, you are targeting the right segment(s), you validated the value proposition, you have your team in place, even with the right skill-set. What did I overlook?

Most teams face business challenges which are hard to figure out from the inside. Blind spots simply occur after a certain period of time. We are looking forward to help. Let’s talk over a coffee (or tea) about our approach to remove the blind spots.  

Regain speed and boost your business at THE BLUE GARAGE, the workforce to accelerate entrepreneurial teams.  

THE BLUE GARAGE (THEBLUEGARAGE) empowers Your Innovation Strategy by:

  • Coaching entrepreneurial teams / corporates start-ups to shape and execute your growth and innovation strategies by building and coaching your internal innovation teams.

  • Supporting (corporate) innovation teams in their quest for new desirable, viable, and feasible business opportunities.

Our passion is  to turn your innovation opportunities into significant business value and results (e.g. by creating disruptive new business models, generating actual new revenue streams, coaching a new product launch, etc.). 


Explore your Options

We empower entrepreneurial teams to reach success faster by adding our skillset and data driven innovation model to your organisation

What our clients say..

  • THEBLUEGARAGE, redirected us to focus on the true business value proposition of Fibéo. The sessions were led in a structural way and filled with energy. The outcome has led to fundamental adjustments of our company. A welcome change of which we still benefit today. We highly recommend THEBLUEGARAGE, we see it as a must for every company'.
    Henk-Jan Journee, Chief Executive Officer of Fibeo.
  • THEBLUEGARAGE helps me to grow as an innovation expert and as a leader. Gerben is with his enthusiasm, entrepreneurial and open mindset a big help to me. His collaborative approach is a great asset in coaching within corporate innovation'.
    Bart Louwerenburg Experiment Lead '' An initiative powered by Carefree Retirement NN
  • THEBLUEGARAGE helps us to get an 'outside the box' view which is helping us to optimise our portfolio, our network and market approach. Their drive and passion is contagious. THEBLUEGARAGE has broaden our vision while helping us to keep focused on the strategic steps to accelerate our growth. THEBLUEGARAGE is a valued partner of our team.
    Kirsten Marsman CEO & CMO of (SEKK)
  • “Gerben is a warm hearted man with loads of ideas and foremost with passion. Wherever you are, no matter what phase, he always knows how to broaden your vision and break away from tunnel vision. Equipped with enough personal experience I can highly recommend him as a coach.”
    Bente Bak Experiment Lead 'FamilyOffice'
  • The team of THEBLUEGARAGE are true teamplayers who help you to find the right questions you have to ask yourself to grow as a company. Their enthousiatic open mind helps you to find the answers on those questions. With their approach they quickly understand what the needs are of your team in order to help you to define the road ahead.
    Chris Boven CEO & Co-founder of

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