Innovation Related

Amazon introduces pay by palm of your hand technology

Amazon One is a fast new fast, convenient, contactless way for customers to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature. Customers can use Amazon One as an entry option initially at two Amazon Go stores in Amazon’s home town of Seattle.
It takes less than a minute to sign up at these Amazon Go stores using an Amazon One device. The first step is to insert your credit card then hover your palm over the device and follow the prompts to associate that card with the unique palm signature.
Once enrolled customers can use Amazon One to enter these Amazon Go stores, by just holding their palm above the Amazon One device at entry for about a second.Amazon have launched Amazon One, a We’ll start in select Amazon Go stores, where Amazon One will be added to the store’s entry gate as a convenient choice for customers to use to enter the store to shop.
In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system. Or, for entering a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier.
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