Corporate Innovation: Challenges and Strategies 

Finding and scaling new business models and revenue streams is not easy. The game of corporate innovation has many challenges. Which strategy to implement? What is the definition of success?

Defining Innovation Objectives

It starts with having a clear understanding and definition of what innovation means to you and your organization. What are the related objectives? What do you intend to accomplish? When will you be successful? If you are not able to provide clear answers to these questions, you might end up with some expensive lessons learned.

Challenges in Corporate Innovation

Based on our experiences, most corporates seem to have struggles with:

• Defining and managing the innovation objectives


• Creating internal alignment on the related objectives


• Putting the right innovation strategy in place


• Mapping, understanding, and managing stakeholders’ expectations


• How to decide on H1, H2 or H3 innovation initiatives

Strategies for Corporate Innovation

There are basically two general routes to optimize, find, and activate new business models:

• Create your own internal moonshot and/or innovation labs obtaining ideas from your organization and accelerate them into successful new business (venture building).


• Activate a CSE strategy (corporate start-up engagement).

At THEBLUEGARAGE, we help corporations navigate the challenges of corporate innovation and identify the best strategies for their unique goals. Contact us today to learn more!